Struggling to find new local clients in real estate? Don’t worry tons of new and established agents can have problems finding real estate clients
Don’t worry, this guide will show you how to acquire new clients with no cold calling
What are the processes?
The two processes are different in their methods and long term goals. The objective of the first is fast acquisition with paid ads. Whilst the goal of the second is a slower burn, with an acquisition of clients over time without the investment of any money through the creation of your personal brand.
But regardless of your choice, the common endgame for each of these strategies remains the same — getting real estate clients without cold calling
First, is the process for fast acquisition of clients
If you’d prefer to not put any money in, and would rather invest time — click here
The first method utilizes ads. When used properly, these ads will only target potential home sellers/buyers, and consistently convince them to work with you over your competition
So, where do we start?
Well, we need to figure out which platform we’re using. The best candidates are going to be Facebook & Instagram.
Our process for generating fast real estate clients will be done primarily through Facebook ads, but the thought process is the same for all other platforms.
If you’ve never used Facebook ads before (which is completely fine, you’ll pick it up in under an hour and a half) check out this tutorial!
When creating an ad on Facebook, you need to find your target audience. This can be done as simply, or methodically as you like. Here’s the number one consideration to keep in mind for your target audience: “What are the attributes of a potential client who is likely to sell/buy a home now/very soon?”
Some easy examples for narrowing your target audience are as follows:
- Members of first-time home buyers facebook groups
- Recently married couples (higher chance of looking for a home)
- Members of new parent facebook groups/pages (kids love yards to play in!)
Another consideration to factor into your target audience’s creation will be the physical areas you deal in. For example, where I am (Harrisburg, Pennsylvania) you’ll get a lot of buyers who are younger and more interested in furthering their career rather than having children — preferring to live closer to the city in condos/townhomes.
Remember: the narrower you make your audience, the better! (but not too small, or no one will see your ads)
Now, let’s move onto the content of the ads themselves.
The ad content itself is extremely important. I don’t have enough time to teach what separates a good ad from a great ad, but I can give you a basic understanding of what separates a bad ad from a good ad
A good ad does what it needs to do — converting potential leads into real leads! Without overstaying its welcome or underplaying its goal.
Let me give you an example of a bad real estate ad:
The reason this ad is considered bad, is because it doesn’t give the new potential client a reason to use your service. It only offers your service as a choice, and doesn’t show them why you’re the best choice
Let me show you one more example:
This ad is okay-ish. It demonstrates some value by goading a potential client along with a beautiful home that they could have, if they use this agent’s services.
What this ad fails to do, is offer the potential client a reason to act now! Your ad can be good, or even great, but if your viewer doesn’t act now and click on it — you’re wasting money!
Believe me I get it, this sounds difficult! And honestly, it kinda is (that’s why there are entire companies dedicated to ads!). If you’d rather save the headache, creating great ads is one of the services I offer!
If you’re interested in learning more, feel free to contact me here for a free consultation!
Alright, let me get off my self-promotion soapbox — it’s time to learn about the process for getting new free clients.
This requires a bit of work, because you’re basically building a personal brand from scratch
So, how do we start? Well, what would make you personally consider working with another person/company?
Trust & Word of Mouth
How do we build trust? By becoming a resource. And you can do this a bit more quickly, by joining/contributing to groups who will appreciate your knowledge of real estate.
An example of this would be if you were to join a local first time homeowners Facebook group — an easy example, but hear me out! You’ll need to answer the questions asked by other members. It’s important you don’t do any direct advertising in your answers (it makes the answer feel dishonest, and will automatically set off a potential client’s this is an ad radar)
Just be helpful and friendly in these groups, whilst building up your own facebook page/website. This is where you’ll be writing blog posts, sharing resources, posting success stories, etc. and where you directly advertise your services
What this process will do is build your personal brand. Even if the people you help don’t directly become a client, they may end up liking your page and sharing a post you make. Then, when one of their friends who is looking to purchase a home right now, views the post — they’re significantly more likely to use the agent their friend basically just recommended to them: YOU!
Word of mouth like that is integral to real estate agents, and a good personal brand/trust is constant, free advertising through word of mouth
I may have made it seem too easy, so don’t get me wrong — it takes some work and knowledge of the industry
And that’s the free guide to finding new real estate clients!
If you need any help building your brand or creating shareable content, let me know! I offer a free consultation to help facilitate the creation of an amazing lead gen network!